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Five Tips of Employment: #2 Know Your Audience

Author: Christine Dill

Welcome to the second of our “Five Tips of Employment” blog series. This blog series is aimed at offering different tips on selling yourself to an employer and landing that dream job.

Tip #2: Know Your Audience

Not sure who in your area employs persons in your degreed area? The easiest way to start is by conducting a search. There is never a better place to start than utilizing popular search engines such as, Google, Bing, or Yahoo to search businesses, and then, review their website.   By reviewing a company’s website, you can find out their location(s), size, market(s) they serve, and typically the key employees/owners.

Do your homework. Review the website information to determine if the company is truly a target employer for you; and, if they are, take notes on the key information that you find and retain this information for use later on.

Ideally, when you are presented with an interview, you can then use the information you have gathered and share with them. This demonstrates to a hiring professional that you have done your homework and are a serious candidate.

In a competitive job market, you typically only get one first impression – make it a good one. Take the time to Know Your Audience.

Stay tuned for three more employment tips. For information about our careers or to learn more about researching companies, please visit our career pages, or contact Christine Dill at (231) 726-5835 or cdill@brickleydelong.com.

 

Five Tips of Employment: #1 Create Your Personal Inventory

Author: Christine Dill

Welcome to the first of our “Five Tips of Employment” blog series. The next five weeks, we will be posting five different tips on selling yourself to an employer and landing that dream job.

Tip #1: Create Your Personal Inventory

In this day and age we are all different. We have different educations, different upbringings, and different backgrounds. When looking for a career, it is important to consider your Unique Selling Proposition. This is what makes YOU special, different, or set apart from the rest. Why should a prospective employer hire you?

Most CPA’s are not big self-promoters. We tend to forget all the things we have done, especially the positive things. We are not salesman (or sales women). To help you remember why you are worthy of hiring, you need to develop your Personal Inventory – a listing of what you have done, learned and accomplished in your life and career.

Your personal inventory will likely include:

  • Education,
  • Work experience,
  • Community service,
  • Sports,
  • Academic activities, or
  • Anything else you have done that makes you unique.

It is also beneficial to note the things you like to do, such as:

  • Traveling,
  • Reading,
  • Volunteering, or
  • Other hobbies/interests

This shows your ability to multi-task, passion for adventure, and experience with leadership. This different skillset shows another part of your uniqueness.

With your inventory in hand, you have completed the first few steps in preparing for an interview. Your personal inventory can also help you identify your true career interests.

So, start today by developing your inventory, so that you can be more effective in your career search.

Stay tuned for 4 more employment tips. For information about our careers or to learn more about creating your personal inventory, please visit our career pages, or contact Christine Dill at (231) 726-5835 or cdill@brickleydelong.com

 

Job Placement Services

As businesses grow, employees leave, or new positions are created, business owners are faced with the process of hiring personnel. This process of advertising job openings, analyzing resumes, choosing candidates, setting up interviews, and interviewing candidates can be long and time-consuming. And, as a business owner, it can be very difficult to capture the essence of a candidate’s skills and abilities, especially if you are filling a position that is not your area of expertise.

Being a CPA Firm, our hiring professionals have a high aptitude for employing those in the financial industry (i.e. accountants, bookkeepers, CFOs, payroll clerks, and others). In our 40-year history, we have developed a familiarity of skillsets that make stand-out employees.

Given this, our Firm, provides job placement services for businesses seeking employees in “financial” positions. We will write the advertisement, review resumes, conduct phone interviews and in-office interviews. Once we have three top candidates selected, we provide you with the resumes, and then schedule interviews for you to meet the candidates. This can happen at our offices or your location – your choice. It is our goal, through our services, that our client’s have the confidence of a highly qualified candidate, without the stress of the hiring process.

For more information on our job placement services, please contact your Brickley DeLong accountant or Christine Dill at (231) 726-5835 or cdill@brickleydelong.com.

EMV Chips and Retail Clients

Effective October 1, 2015, new credit card additions will change the way we pay for goods and services. An article by Gene Marks in Accounting Today states that new credit cards with EMV chips are currently being distributed to card owners. These EMV chips are designed to fight fraud and provide a more secure purchasing experience for the consumer. In order to utilize these EMV chips, some retailers must purchase new point of sale equipment. If the merchant does not do so, and they accept a fraudulent transaction, the merchant will now be liable for the costs.

These costs were previously covered by the credit card company, so failure to upgrade equipment could be very costly for some companies. Already being utilized in parts of Europe, Asia, and South America, these chips are proven to reduce credit card fraud. Unfortunately, many small merchants are not aware of EMV or what they need to do to take advantage of it. Failing to make a change could cost merchants thousands through customer loss and huge liabilities.

For more information on EMV chips and how they could affect your business, please visit the referenced article by Gene Marks in Accounting Today, or contact Paul Gilbert at pgilbert@brickleydelong.com or (231) 726-5860.

 Accounting Services , Closely-held Businesses

An Internship at Brickley Delong

Author: Zachary Meyers, Intern

Ever since my first accounting class that I took in high school, I knew that I wanted to pursue a career in the field. Once I began my college career, and starting talking courses in accounting, this was only confirmed.

My family resides in Oceana County, and because of this, I was familiar with Brickley DeLong before meeting representatives for the first time at the accounting recruiting night held by my college. My talk with them went well, and I hoped that I was able to land an interview for an internship. The next day I received that call.

My interview was held at Brickley DeLong’s Grand Rapids office, and I met with two partners of the firm. After a few days, I was thrilled when I received a phone call from the Firm Administrator offering me an internship position in the Muskegon office.

Leading up to my first day I was anxious to start working. Upon my arrival, I met with the Firm Administrator, and she introduced me to the partners and staff members. Everyone was very friendly and made me feel welcome. Throughout tax season I worked on a variety of projects and tax returns. If I had any questions, there was always someone willing to answer and take the time to explain why the answer was correct.

I was fortunate enough to be able to stay at Brickley DeLong through the summer and gain audit experience as well as my tax experience. Now, going into my senior year of college at Grand Valley State University, I am excited for what the future holds. I am also thankful for the time and resources that Brickley DeLong has invested in me and my future.

If you have the opportunity to obtain an internship, I would not turn away from it. Throughout my time at Brickley DeLong, I have continued to be challenged to learn and improve my skills. The support of the people at Brickley DeLong has abled me to embrace these challenges and continue to progress towards my goal of becoming a CPA.

For more information on internships at Brickley DeLong, please visit our careers pages or contact Christine Dill at (231) 726-5835 or cdill@brickleydelong.com.

 

GR Airport Experiencing New Autonomous Airport Authority

Recently, Governor Rick Snyder signed legislation that will transfer the operations of Gerald R. Ford International Airport to a regionally-managed authority with an autonomous board of directors. An article by Nick Manes, published in MiBiz, discusses the potential impact this change might have on the airport and its surrounding area.

The Kent County Department of Aeronautics currently operates the airport and will still retain ownership once the proposed authority model is put in place. However, all operations will be handled by the new authority.

This new operating model is being put in place in hopes of strengthening regional coordination and creating a stronger platform for economic development.

For more information, please visit the referenced article by Nick Manes published in MiBiz or contact Thomas Vereecke at (616) 608-8510 or tvereecke@brickleydelong.com.

Michigan Employers to Pay Less in Unemployment Taxes

In a recent new release, The Michigan Unemployment Insurance Agency announced that beginning in the third quarter of 2015, Michigan employers will pay less in unemployment taxes. This is due to a reduction in the state’s Taxable Wage Base (from $9,500 to $9,000).

According to Governor Rick Snyder, this reduction will benefit employers, families, and the economy, because allowing businesses to save money will grant them the ability to retain jobs, expand opportunities, and hire more employees.

For more information on the Taxable Wage Base decrease, please visit the referenced article, visit the UIA website, or contact Terry Maycroft at (231) 726-5825 or tmaycroft@brickleydelong.com.

A Career in Public Accounting

Author: Chris Dill

A career in public accounting is both challenging and rewarding. No matter what firm you work for, the track to reach partner is very similar. Jim Toto, Kristen Walters, and Philip Culotta, in an article published in Accounting Today, lay out the typical progression for those in public accounting. For starters, whether graduating from college or moving into the profession, you are more than likely to start off as a staff accountant. The rest of your path and some related responsibilities might look somewhat as follows:

  • Staff Accountant: Introduction to  tax and audit work
  • Staff to Senior: Starting to lead engagements, seeing an increased workload, mentoring staff-level team members
  • Senior to Manager: Becoming aware of where you want to specialize, developing the ability to train others and delegate tasks, and significant increase in client service leadership.
  • Manager to Partner: An ever-evolving role, perhaps the largest and most challenging step, you are ultimately responsible for the work and ensuring Firm success

This organization structure is very similar to that of our firm. At Brickley DeLong, it is our goal that if someone starts off as an intern or staff accountant, that they are able to progress through this sequence and eventually become a partner at the Firm. We believe in training, goal setting, mentorship, and challenging our employees to help them grow in their careers. With this, our unique structure trains employees in both tax and audit, so that employees ultimately progress on a path to which they are most attracted to. Our most recent “Next Generation” initiative has received high praise from employees as its goal is to bridge the communication gap among different generations, as well as train attendees in how to succeed in their careers.

If you have any questions or would like more information on employment paths and opportunities at Brickley DeLong, please visit the referenced article, view our accounting career pages, or contact Chris Dill at cdill@brickleydelong.com or (231) 726-5835.

Developing the Next Generation of Finance Leaders

In a recent article in the Journal of Accountancy, the author, Jack Hagel interviewed Veronica McCann who conveyed her five tips on developing the next generation of leaders:

  1. Communicate the strategy to your employees

Management can often overlook communication and focus on action. Not everyone can follow the action, which may cause them to feel disillusioned or frustrated. McCann states that individuals feel more comfortable when they are well informed and are aware of what the long-term strategy for the company is.

  1. Encourage staff to develop relationships with other divisions and regions.

Exposure to other areas of the business or other regions gives staff a better understanding of the organization. This can also empower staff to learn to do things differently.

  1. Have a 360 review and learn from it.

McCann’s 360 reviews include feedback from supervisors, peers, and direct reports. She encourages future leaders to take part in such reviews, as long as the circle of correspondents is kept small and the questions are relevant to the individual’s role.

  1. Make sure you have a deputy and that your deputy wants a top job.

McCann makes it clear that you must have someone who can take over your job in your absence. This deputy must be capable, ambitious, and also have the desire to be in a leadership role.

  1. Convey to your direct reports the significance of project work as it relates to their career.

During a merger in 2008 with a lot of layoffs, McCann urged fellow employees to make the most out of the situation. “You’re probably never going to get this opportunity again to work on such a merger, so you have to think about it from a benefit perspective on your career,” McCann told them.

For more information on developing the next generation of finance leaders please, visits the referenced article by Jack Hagel, or contact Timothy Arter at tarter@brickleydelong.com or 231-726-5820.

 Business Consulting

The Internship Experience at Brickley DeLong

Author: Calvin VanderWal, Intern

As a student, I was told to participate in as many internships as possible. They provide real-world experience, give you a feel for the profession, and are a great resume builder. After going through the fall recruiting season my junior year of college, I landed a summer internship with Brickley DeLong.

I had the opportunity to do some audit work in the field on my first day of the internship, and I was slightly overwhelmed. However, the staff I was working with eased me into the job and made me feel very welcome. After a couple days in the field, I had my first day in the office. This day was filled with partners and staff coming over to my desk to introduce themselves and welcome me to the Firm. I immediately felt like a member of the Brickley DeLong team.

At the beginning of my internship, I was concerned with the lack of technical knowledge I might have. To my relief, every staff member was available and more than willing to answer any questions I might have. I was also surprised that some of the entry level staff was as new to some areas as I was. This made it easier to collaborate and ask questions. The professional staff I worked with honestly wanted me to understand what I was doing and why it needed to be done a certain way. They expected my work to be of the utmost quality, but gave me the information and resources to do so.

Throughout the summer, I spent time in both the office and the field. In the field, I was interacting directly with clients and working with them to complete various auditing tasks. This direct client interaction gave me insight to knowledge I otherwise would not have gained, and showed me that Brickley DeLong trusted me to represent the Firm in a dignified and professional manner to their clients.

The people at Brickley DeLong made my internship a great experience, and I would recommend this internship to anyone.

For more information on recruiting and hiring at Brickley DeLong PC, please visit our career pages or contact Christine Dill, cdill@brickleydelong.com or (231) 726-5835.